Lime
Company
Lime
Year
2020
Role
UX Designer
Introduction
Lime, a prominent provider of shared electric scooters in San Francisco, faced concerns about the safety hazards posed by the widespread availability of scooters. To address this, Lime developed a technology to detect when riders are on sidewalks instead of roads or bike lanes. Utilizing the unique surface texture of sidewalks, the scooters can identify vibrations that differ from road surfaces. This innovative solution, which leverages acceleration and speed data, is currently being tested in downtown San Francisco to enhance rider safety and compliance.
Role
As the lead designer and researcher on this project, I was responsible for developing and implementing an educational campaign aimed at encouraging riders to use bike lanes. My role involved conducting user research, designing educational materials, and collaborating with city officials and Lime's engineering team to ensure the effectiveness of the campaign.
Process
The process began with comprehensive research to understand rider behavior and fears. Key insights revealed that 53.8% of riders avoided streets due to aggressive driving and lack of bike lanes, while 46.2% felt unsafe on sidewalks but chose them for perceived safety. Using these insights, I developed a multifaceted educational campaign. This included designing engaging instructional materials, organizing community workshops, and integrating safety tips and route suggestions into the Lime app. I also implemented a feedback system to continuously improve the campaign based on real-world rider experiences.
Competitive Analysis
Assessing Safety Awareness and Overall Conduct of Various E-Scooter Companies
Persona
Insight: Currently, e-scooter riders are riding on the sidewalks illegally to avoid getting hit by cars. They are fearful. Due to the lack of bike lanes and aggressive car drivers, they find riding on the sidewalks safer eventhough it puts pedestrians in danger.
User Journey Map
Current E-Scooter Rider’s Journey Map
Current E-Scooter Rider’s Journey Map
Conclusion
The educational campaign resulted in a significant shift in rider behavior, with more riders opting for bike lanes over sidewalks. The initiative not only enhanced rider safety but also reduced the risks to pedestrians, creating a safer urban environment for everyone. The success of this project demonstrated the importance of user education in promoting safe and responsible e-scooter use. Lime's commitment to rider and pedestrian safety was reinforced, setting a precedent for future safety initiatives.
Lime
Company
Lime
Year
2020
Role
UX Designer
Introduction
Lime, a prominent provider of shared electric scooters in San Francisco, faced concerns about the safety hazards posed by the widespread availability of scooters. To address this, Lime developed a technology to detect when riders are on sidewalks instead of roads or bike lanes. Utilizing the unique surface texture of sidewalks, the scooters can identify vibrations that differ from road surfaces. This innovative solution, which leverages acceleration and speed data, is currently being tested in downtown San Francisco to enhance rider safety and compliance.
Role
As the lead designer and researcher on this project, I was responsible for developing and implementing an educational campaign aimed at encouraging riders to use bike lanes. My role involved conducting user research, designing educational materials, and collaborating with city officials and Lime's engineering team to ensure the effectiveness of the campaign.
Process
The process began with comprehensive research to understand rider behavior and fears. Key insights revealed that 53.8% of riders avoided streets due to aggressive driving and lack of bike lanes, while 46.2% felt unsafe on sidewalks but chose them for perceived safety. Using these insights, I developed a multifaceted educational campaign. This included designing engaging instructional materials, organizing community workshops, and integrating safety tips and route suggestions into the Lime app. I also implemented a feedback system to continuously improve the campaign based on real-world rider experiences.
Persona
Insight: Currently, e-scooter riders are riding on the sidewalks illegally to avoid getting hit by cars. They are fearful. Due to the lack of bike lanes and aggressive car drivers, they find riding on the sidewalks safer eventhough it puts pedestrians in danger.
Competitive Analysis
Assessing Safety Awareness and Overall Conduct of Various E-Scooter Companies
User Journey Map
Current E-Scooter Rider’s Journey Map
Current E-Scooter Rider’s Journey Map
Conclusion
The educational campaign resulted in a significant shift in rider behavior, with more riders opting for bike lanes over sidewalks. The initiative not only enhanced rider safety but also reduced the risks to pedestrians, creating a safer urban environment for everyone. The success of this project demonstrated the importance of user education in promoting safe and responsible e-scooter use. Lime's commitment to rider and pedestrian safety was reinforced, setting a precedent for future safety initiatives.
Lime
Company
Lime
Year
2020
Role
UX Designer
Introduction
Lime, a prominent provider of shared electric scooters in San Francisco, faced concerns about the safety hazards posed by the widespread availability of scooters. To address this, Lime developed a technology to detect when riders are on sidewalks instead of roads or bike lanes. Utilizing the unique surface texture of sidewalks, the scooters can identify vibrations that differ from road surfaces. This innovative solution, which leverages acceleration and speed data, is currently being tested in downtown San Francisco to enhance rider safety and compliance.
Role
As the lead designer and researcher on this project, I was responsible for developing and implementing an educational campaign aimed at encouraging riders to use bike lanes. My role involved conducting user research, designing educational materials, and collaborating with city officials and Lime's engineering team to ensure the effectiveness of the campaign.
Process
The process began with comprehensive research to understand rider behavior and fears. Key insights revealed that 53.8% of riders avoided streets due to aggressive driving and lack of bike lanes, while 46.2% felt unsafe on sidewalks but chose them for perceived safety. Using these insights, I developed a multifaceted educational campaign. This included designing engaging instructional materials, organizing community workshops, and integrating safety tips and route suggestions into the Lime app. I also implemented a feedback system to continuously improve the campaign based on real-world rider experiences.
Competitive Analysis
Assessing Safety Awareness and Overall Conduct of Various E-Scooter Companies
Persona
Insight: Currently, e-scooter riders are riding on the sidewalks illegally to avoid getting hit by cars. They are fearful. Due to the lack of bike lanes and aggressive car drivers, they find riding on the sidewalks safer eventhough it puts pedestrians in danger.
User Journey Map
Current E-Scooter Rider’s Journey Map
Proposed E-Scooter Rider’s Journey Map
Conclusion
The educational campaign resulted in a significant shift in rider behavior, with more riders opting for bike lanes over sidewalks. The initiative not only enhanced rider safety but also reduced the risks to pedestrians, creating a safer urban environment for everyone. The success of this project demonstrated the importance of user education in promoting safe and responsible e-scooter use. Lime's commitment to rider and pedestrian safety was reinforced, setting a precedent for future safety initiatives.